It's easy to start in India but very difficult to scale in India.

This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond.

We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first.

They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building.

It will be a crash course for anyone who wants to take his/her brand from 0 to 1.

If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds.

➡️Apply here: https://tally.so/r/mBp7LN

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas

Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamat...
Facebook https://www.facebook.com/nikhilkamath...
Linkedin https://in.linkedin.com/in/nikhilkama...
Koo https://www.kooapp.com/profile/Nikhil...#KishoreBiyani

Founder of Future Group (https://www.futuregroup.in/)


#AnanthNarayanan: Founder of Mensa Brands

Follow Ananth here:
Twitter https://twitter.com/anarayanan24
Instagram https://www.instagram.com/narayanan.a...
Linkedin https://in.linkedin.com/in/ananth-nar...


#RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast

Follow Raj here:
Twitter https://twitter.com/rajshamani
Instagram https://www.instagram.com/rajshamani/
Facebook https://www.facebook.com/shamaniraj/
Linkedin https://in.linkedin.com/in/rajshamani
Raj’s Youtube Channel https://www.youtube.com/@rajshamani


Timestamps

(00:00 ) - Intro

(02:06 ) - Ananth’s Career Path

(04:23 ) - Ananth's Myntra CEO Journey

(07:19 ) - Ananth's Entry into Pharmacy

(09:18 ) - Ananth's E-commerce Return

(13:16 ) - Mensa Brands: Explained

(19:45 ) - Unveiling Raj's Business Side

(21:23 ) - Raj on House of X Fundraising

(22:44 ) - China's Live-Streaming Trend

(23:38 ) - Raj's Family Business Growth

(27:47 ) - Raj's Customer Insights

(31:30 ) - Data for Product Development

(33:53 ) - Raj's Marketing Tricks

(38:35 ) - Raj's Family Business Exit

(42:11 ) - Raj's 400M Views Formula

(43:30 ) - Social Media Virality Tips

(46:42 ) - Kishore's Consumption Insights

(52:33 ) - India's Consumption Demographics

(01:03:16 ) - Luxury Brands' Tricks

(01:08:51 ) - BNPL Convenience

(01:10:28 ) - Quiet Luxury & Signaling

(01:16:37 ) - Content & Community

(01:24:42 ) - Scaling to 20 Crores

(01:30:19 ) - Westernized Branding

(01:35:14 ) - Growth & E-commerce Hacks

(01:50:36 ) - Performance Marketing Role

(01:52:42 ) - Category Selection Navigation

(01:55:07 ) - Art of Brand Storytelling

(01:59:49 ) - High Price vs. Quality

(02:02:20 ) - Brand Longevity Insights

(02:04:28 ) - Unlocking Beauty Industry

(02:10:09 ) - Micro-Niche Strategy & Picks

(02:16:44 ) - SKU Count Decisions

(02:20:21 ) - AI & Machine Learning Impact

(02:25:47 ) - Customer Reviews & Returns

(02:29:22 ) - Creator & Celebrity Brands

(02:35:59 ) - Addition vs. Replacement Categories

(02:38:10 ) - Brands Preferred by Raj

(02:40:05 ) - Panelists’ Views on Virtue Signaling

(02:44:44 ) - Indian Luxury Brand Opportunity

(02:48:05 ) - Celebrity/Influencer Selection

(02:59:30 ) - Kishore's Daughter's Ventures

(03:01:08 ) - Offline in 100+ Crores Sales

(03:02:58 ) - Platforms: Valuation & Models

(03:04:13 ) - ONDC's Platform Disruption

(03:06:44 ) - Panelists' Thriving Sectors

(03:08:53 ) - Nikhil's Lululemon Love

(03:12:27 ) - Untapped Men's Makeup Market

(03:14:51 ) - Micro-Influencers & Failures

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